Know where you stand in outdoor hospitality
The industry's most comprehensive benchmarking platform for campgrounds, RV parks, and outdoor hospitality. Compare your performance against the market and win.
Concrete benchmark outputs, not dashboards full of noise
Every data point is designed to help you make a better pricing, positioning, or investment decision.
Market Occupancy Trends
Monthly and YoY occupancy rates for your market, region, and property type with seasonal patterns and forward-looking demand signals.
ADR & RevPAR Trends
Track average daily rate and revenue per available site across your comp set and market, and see how rate changes affect positioning.
Comp Set Positioning
Build custom competitive sets and see where you rank on occupancy, rate, and revenue with index scores that make comparison instant.
Regional Performance Benchmarks
Compare performance across Pacific NW, Southwest, Rockies, Southeast, Northeast, and Midwest by property type and tier.
Real-Time Market Alerts
Automated notifications when demand surges, competitors shift rates, or shoulder-season opportunities appear in your market.
Downloadable Reports
Exportable PDF and CSV reports with market summaries, competitive analysis, and quarterly benchmark snapshots ready for stakeholders.
Three steps to market clarity
Connect Your Data
Connect your property management system or import your data manually. We support major PMS platforms and make onboarding seamless.
Access Market Index
Access comprehensive market intelligence with real-time data, competitive analysis, and trend identification across thousands of properties.
Benchmark Performance
Compare your occupancy, rates, and RevPAR against similar properties in your market. Get actionable insights to optimize your pricing and maximize revenue.
See the full picture of market occupancy.
Track occupancy trends across 5,000+ campgrounds nationwide. Understand seasonality patterns, identify underperforming periods, and benchmark your fill rates against the market daily.
- Month-over-month and YoY occupancy trends
- Filter by region, property type, or amenity set
- Seasonal heatmaps and forward-looking projections
Example data for illustration purposes only
Example data for illustration purposes only
Price with confidence, not guesswork
Understand how your nightly rates compare to the competition across every region, property type and site type. Spot pricing opportunities before your competitive set does.
- Regional ADR comparisons with trend data
- Rate positioning vs. custom competitive sets
- Weekend vs. midweek and seasonal rate analysis
Your performance, indexed against the market
Build custom comp sets of similar properties and track how you perform across occupancy, ADR, and RevPAR. An index above 100 means you're outperforming. It's as simple as that.
- Custom comp sets by location, size, and type
- Occupancy, ADR, and RevPAR index scores
- Quarterly performance snapshots and trend lines
Example data for illustration purposes only
Example data for illustration purposes only
Never miss a market shift.
Get real-time alerts when demand surges, competitors change rates, or shoulder-season opportunities emerge. Act on market intelligence, not instinct.
- Demand surge and drop-off notifications
- Comp set rate change alerts
- Shoulder season and event-driven opportunities
Integrates with the platforms you already use
Built for outdoor hospitality operators
Whether you manage a single campground or a portfolio of properties, Benchmark Index gives you the data edge.
Dynamic Pricing
Optimize your rates with real-time market data and competitive positioning to maximize revenue per available room.
Occupancy Insights
Track occupancy patterns, identify seasonal trends, and optimize pricing based on market demand signals.
Smart Alerts
Receive real-time alerts for demand surges, rate opportunities, and competitive changes that impact your revenue.
Portfolio Management
Monitor portfolio performance across properties with standardized metrics and comparative benchmarking.
Expansion Planning
Identify expansion opportunities with detailed market analysis, competitor density, and growth potential metrics.
Investor Reporting
Generate comprehensive reports for stakeholders with customizable KPIs, market comparisons, and trend analysis.
Market Intelligence
Leverage AI-powered market intelligence to identify emerging opportunities and make data-driven investment decisions.
Due Diligence
Access comprehensive property data, market trends, and financial metrics for thorough investment analysis and due diligence.
Investment Thesis
Build investment theses backed by real-time occupancy, rate, and competitive positioning data across markets.
Frequently Asked Questions
Everything you need to know before getting started.
We aggregate data from thousands of campgrounds through PMS integrations, direct partnerships, and public sources to provide comprehensive market insights.
We integrate with major campground management systems including Rover, Campspot, Firefly, and more. Integration takes just a few minutes and requires no technical work.
All property data is anonymized and aggregated. Individual property performance is never shared, only benchmark indices and market trends.
Build custom competitive sets of similar properties and track how you perform across occupancy, ADR, and RevPAR. An index above 100 means you're outperforming.
Join our early access waitlist to be among the first to use Benchmark Index. Free during the beta period with full access to all features.
Data is updated daily with occupancy and rate information, while competitive benchmarks are refreshed weekly to ensure you're always working with current market conditions.
How the data works — and how it's protected
We believe benchmark data should be transparent, methodologically sound, and privacy-first.
Methodology
Benchmark indices are calculated using weighted averages across property type, site count, amenity tier, and geography. All metrics follow STR-style definitions adapted for outdoor hospitality.
Occupancy, ADR, and RevPAR are calculated using standard hospitality formulas. Indices use your comp set average as the 100 baseline.
Data Freshness
Connected properties send data daily via PMS integrations. Market-level aggregations refresh every 24 hours. Demand signals process in real time.
Data latency: < 24 hours for core metrics. Real-time for alerts.
Coverage
5,000+ properties tracked across 50 states. Strongest coverage in Western, Southeastern, and Mountain regions. Growing rapidly in Northeast and Midwest.
Full coverage requires 5+ reporting properties per market to ensure statistical validity.
Privacy Threshold
Individual property data is never exposed. All benchmarks require a minimum of 5 properties per segment to publish. Your data contributes to aggregates but is never identifiable.
If a segment has fewer than 5 properties, data is rolled up to a broader region or type to maintain anonymity.
Ready to benchmark your performance?
Join the waitlist for early access to Benchmark Index. Be the first to see how your property stacks up.
Free during early access. No credit card required. Limited to 50 properties.
| Property | Type | Occupancy | ADR | RevPAR | Index |
|---|---|---|---|---|---|
|
Your Property
Sierra Pines Camp
|
Campground | 78% | $128 | $100 | 121 |
| Pines Edge Campground | Campground | 78% | $125 | $98 | 112 |
| Summit Ridge RV Park | RV Park | 82% | $98 | $80 | 108 |
| Lakeside Resort & Camp | Resort | 71% | $165 | $117 | 121 |
| Redwood Valley Sites | Campground | 65% | $89 | $58 | 94 |
| Desert Star Glamping | Glamping | 58% | $210 | $122 | 103 |